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7 out of 10 dining venues increased their average ticket in 2023

In recent years, the average bill size in the restaurant industry has experienced significant fluctuations, influenced by economic, political, and environmental dynamics. The lack and challenge of obtaining raw materials, along with fluctuations in the costes de servicios básicos such as gas, water, and electricity, have forced the sector to adjust its prices to continue operating sustainably and avoid financial losses.

This adjustment, while necessary, has led to a reducción en los márgenes de beneficio , presenting a challenge between cost management and service quality. But how does this impact the average bill size? How has diner behavior responded to market price fluctuations?

Amid a landscape marked by constant changes, events such as the Salón Alimentaria in Barcelona, emerge as an ideal space to bring together key figures from the gastronomic sector, both local and international, boosting business opportunities and facilitating the international expansion of the participating companies.

At Delectatech, we couldn't miss the opportunity to be there, contributing our vision towards the future of the restaurant industry. Within the framework of the presentations at “The Horeca HUB”, Xavier Mallol, our CEO and Founder, presented the most recent study from our annual series dedicated to the Food Service sector, focusing on the evolution of the average bill size in the Spanish restaurant industry and the impact that inflation has had on the sector.

After analyzing more than 55,000 dining establishments in Spain, the report illuminates the evolution of the average spend per diner and their reaction to changes in consumer prices. Additionally, the report outlines the areas, types of establishments, and consumption moments that have experienced the largest increases, as well as the impact of raw material inflation on the hospitality industry

 

Progressive Growth of the Average Ticket

The study shows that throughout 2023, seven out of ten dining establishments increased their average ticket, registering a progressive and significant increase over the course of the year: 11,7% in the first quarter, 12,4% in the second, 10,3% in the third, and a deceleration to 4,7% in the last quarter. This pattern reflects a continuous adaptation to market conditions and inflation fluctuations throughout the year.

This trend resulted in an average increase of 9.77% per quarter in the ticket size for each establishment in Spain throughout the year, influenced by variations in consumer behavior as well as the effect of inflation on menu prices.


Growth of the average Ticket by Communities

The south of Spain stands out for having experienced the largest increases in the average ticket, led by the Region of Murcia, Castilla-La Mancha, and Andalusia. This phenomenon can be partly attributed to these communities initially having an average ticket per diner below the national average, allowing them a greater margin for increase during the year.

In contrast, communities with a high density of establishments and touristic relevance, such as Catalonia, the Balearic Islands, and the Canary Islands, showed more moderate increases.

 

Growth of the average Ticket by Business Type

The analysis by business type shows that cafeterias and bars, especially those with prices below 20 euros, have led the increase in the average ticket with 12.89% and 12.79% respectively. This increase coincides with the rise in prices of key inputs in these establishments such as cereals (36.3%) and bread (32.2%), according to data from the INE, reflecting how fluctuations in raw material costs can be a reason for the increase in the average ticket. On the other hand, restaurants have kept the average ticket much more stable during 2023, with an average quarterly variation of +7.84%.

 

Growth of the average Ticket by Price Range

Establishments with lower prices, likely due to their wider margin in the initial pricing structure, have found more room to make significant increases. On the other hand, establishments with higher prices have recorded greater increases in their tickets compared to those in the mid-to-high price range (€30-€60).

Growth of the average Ticket by Consumption Moments

Dinner, traditionally associated with a higher ticket, maintained its dominant position in terms of ticket growth throughout most of the year. However, towards the end of the year, the growth of the dinner ticket froze, and lunch continued to increase, albeit slightly.

 

Average Ticket Growth in Organized and Independent Restaurants

While the tickets of independent businesses have shown considerable variability, those of organized brands have maintained greater stability. Organized restaurant brands seem to have implemented strategies to contain their prices as much as possible, seeking not to lose market positioning. In contrast, independent establishments, possibly with fewer economies of scale and flexibility in price management, have experienced more pronounced fluctuations in their average ticket, reflecting the challenges of balancing rising operational costs and the need to maintain a loyal diner base.

Performance of Establishments by Occupancy and Average Ticket

Nearly 9 out of 10 establishments increased their occupancy while 7 out of 10 increased their average ticket. This indicates a year in which a larger proportion of establishments increased their occupancy than their ticket, opting more for fuller establishments rather than a generalized increase in price or individual consumption per diner.

 

Performance of Establishments Increasing Average Ticket in 2023

Among the establishments that increased their ticket, corresponding to seven out of ten, there was an average ticket increase of +15.43%. However, these same establishments also experienced an incremento en la ocupación, surpassing the ticket increase with a +16,94%. This suggests that, even for venues that raised their prices, the main growth driver has been attracting more diners, demonstrating that occupancy rate occupancy is a decisive factor in commercial success, beyond the increase in the average ticket.

 

Occupancy and Average Ticket Evolution in 4 Communities

A lo largo del año, la evolución del ticket medio en Andalusia, Catalonia, Community of Madrid and País Vasco ha seguido un patrón. En particular, el País Vasco y Andalucía se han distinguido por sus incrementos consistentes en el ticket medio, un hecho que cobra especial relevancia considerando que estas regiones concentran aproximadamente el 22% del total de los establecimientos de España. Es relevante señalar que, durante la primera mitad del año, el aumento del ticket medio fue el principal motor de crecimiento, mientras que, en la segunda mitad, el crecimiento se inclinó hacia el aumento de la ocupación.

 Want more information on these findings?

The data analyzed is part of Delectatech's extensive database, fed by data published in various online directories and restaurant websites: descriptions, menus, guest comments, photographs, ratings, rankings, tags, schedules, attendance, etc.

Our Artificial Intelligence and Big Data engine is responsible for collecting, reading, and analyzing these raw data from over 250,000 dining establishments, converting them into contextualized knowledge. Delectatech makes this data available to all sector players through the web application FoodRadar, with which you can access the most exclusive and updated information in a few clicks. Download the complete report "Success Drivers in 2023 in the Restaurant Industry." You only need to register for free on our Food Radar app.

 

Download the complete report «El Ticket Medio en restauración. Cómo ha impactado la inflación en el sector Horeca en 2023». You only need to register for free on our FoodRadar platform.