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Barcelona leads the restaurant occupancy ranking this Christmas

Artículo Delectatech: Barcelona lidera el ranking de ocupación en restauración en Navidad 2023.

The year 2022 has come to an end and, as usual, it is time to draw conclusions that can help the different actors in the Food Service sector. The best way to do this is with data, and that is certainly Delectatech's mission.

Thanks to our Artificial Intelligence engine, our census of more than 250,000 establishments and tireless statistical compilation work, we bring you all the conclusions on how this Christmas has gone in Spain within the catering sector. Take note!

The great winner of this Christmas is Barcelona

The city where we have recorded the highest activity during this Christmas season is Barcelona. The Catalan capital leads the occupancy statistics with an impressive 32.8%.

Among the cities we analyzed, those with the highest occupancy rates in their restoration establishments after Barcelona were Madrid (31.4%), Seville (30.6%), Valencia (30.5%), and Bilbao (30.2%).

In general terms, we can see that the occupancy of establishments during this Christmas season has been quite similar to previous years. Just a slight decrease which means that no city has lost more than 5% occupancy, while others have grown.

Does the organized restoration take advantage of the independent one?

Indeed. During the past year's holiday season, we have witnessed a growth in organized restoration (groups or franchises) compared to independent businesses (both modern and traditional). 

In terms of numbers , the difference between both is 3.2%. This trend is evident in the analyzed large cities, except for Bilbao, where independent establishments still maintain higher occupancy rates. 

On the other hand, Barcelona and Madrid exemplify this shift in trend that favors large franchises. Barcelona, in particular, has excelled in this aspect, with an average occupancy rate of 37.85% for these types of establishments. 

In conclusion, occupancy in locations owned by major groups or franchises has remained stable, while independent restaurants experienced a slight decrease of 0.96%. 

When interpreting these findings, it can be assumed that this is a small example of how the economic crisis affects consumers. They tend to prefer franchised establishments which generally offer a lower average ticket price.

When are Spanish restaurants the most crowded?

Another interesting piece of data when it comes to occupancy is the time slots during which Spanish citizens visit restaurants the most. The conclusion is that, in general, restaurants have been less crowded during midday and afternoon hours during these Christmas holidays compared to the previous year, although the nighttime data is more optimistic.

In fact, establishments have improved their nighttime occupancy by 0.5% compared to 2021. In Barcelona, this improvement extends to afternoon hours as well, while in Madrid, we see a reduction in all time slots

The time slot with the highest average occupancy remains midday at 35.9%, although significant differences can be observed between cities. In Barcelona, Bilbao, Sevilla, and Valencia, the nighttime slot is preferred by their residents.

Spaniards continue to prefer the cheapest establishments.

Regarding the amount of the average ticket, it is clear that the cheapest venues continue to be preferred in cities like Madrid, Bilbao or Barcelona with 31% occupancy. These are places with a bill of less than 20 euros per person, which, however, have seen a slight reduction in their numbers compared to 2021, down by 1.3%.

Meanwhile, citizens in Sevilla and Valencia have shown a greater preference for higher-priced medium-ticket restaurants. This applies to establishments with an average price per person of over 50 euros.

A highly valuable analysis for any participant in the Food Service channel

At Delectatech, we always strive to ensure the utmost accuracy in all published data. This is achieved through an extensive and ambitious census that includes over 220,000 establishments in the Spanish restaurant industry, from various regions and types.

With a mobile device geolocation system and our AI and Big Data engine, we are able to provide collaborating businesses with this valuable information. Understanding consumer trends is crucial for making informed decisions in the future and optimizing results.