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Occupancy Study: Discover how Restaurants were occupied in 2022.

 

Studying diner behavior and staying updated on the latest trends in the restaurant industry is essential. Having all the data at your fingertips helps you make better decisions and be more precise in your strategies.

Delectatech understands this and, with the help of its award-winning Artificial Intelligence engine and a huge census obtained through the latest Big Data technologies, it has grouped all the information into a new study.

What types of restaurants have experienced the most growth in 2022? Which are the neighborhoods in Barcelona with the greatest increase in restaurant occupancy? And what about Madrid? All of this is covered in the following insights.

These are the restaurants that have experienced the most growth in 2022

Although we are facing a period of various economic difficulties, such as inflation or shortages of supplies, trends in restaurant consumption give us the opposite idea. In fact, restaurants with an average price of over 50 euros per person have experienced the highest increase in occupancy in 2022.

To carry out this study, Delectatech has been able to rely on a large census of 144,000 different establishments, from various regions and types. When analyzing the third quarter of the year, there's a noticeable increase of 2.51% compared to the same period in 2021. 

The cheapest restaurants, with prices below 20 euros per person, have seen a minimal increase in occupancy, with just 0.38%. Medium-priced restaurants have experienced a slightly higher growth, reaching up to 1.35% in occupancy.

Looking at the overall data for 2022, it's the higher-priced restaurants that have maintained an upward trajectory once again. In 2021, these establishments enjoyed an average occupancy rate of 34.93%. In 2022, this figure has risen to 38.71%. This nearly four-point increase underscores the robust health of this particular segment of the industry.

Which neighborhoods in Barcelona have the highest restaurant occupancy?

Evolución media de la ocupación de los establecimientos de España por ticket medio.

At Delectatech, we have focused on the two major urban and commercial centers to draw conclusions about restaurant occupancy. In the first place, Barcelona, the capital of Catalonia, from which a total of 7753 establishments were studied.

The data is clear. The neighborhoods that have benefited the most from the general increase in restaurant occupancy are La Barceloneta and the south coast.This is the result of comparing the third quarter of 2022 with this same period of 2021. 

Other areas in Barcelona that have experienced a significant increase in their average occupancy rate include Barri Gòtic, Ciutat Vella, Passeig de Gràcia, Rambla Catalunya, and El Poblenou. The neighborhoods that have reduced their occupancy include El Clot, the Sants-Montjuïc district, and Zona Franca.

After analyzing the data, the conclusion is clear. The neighborhoods that have grown the most are tourist areas located in the city center. On the other hand, the neighborhoods that have reduced occupancy are in more residential areas. This is largely due to the lifting of COVID-19-related restrictions and the increased influx of tourists and city residents to areas with higher social activity. It's expected that a similar trend will continue in the coming years.

This is how the data has been in the city of Madrid

As expected, our analysis of occupancy trends in the capital city could not be missing. The data for this analysis, carried out by Delectatech, come from a total of 9,889 stores from different neighborhoods and types.

The data obtained indicates that the highest increase in occupancy occurs in restaurants located in the city center, particularly in the vicinity of the Royal Palace.This area is one of the most frequented by tourists. 

Meanwhile, similar to the trend observed in Barcelona, neighborhoods located further away from the city center such as Usera, Canillejas, or San Blas have experienced a reduction in occupancy compared to the third quarter of 2021. In terms of overall yearly figures, the Salamanca district has recorded the highest occupancy rate, averaging at 40.63%.

These are some of the most interesting findings we've been able to obtain with this ambitious study. If you'd like to learn more, don't hesitate to access our app, Food RadarRegistration is free, and you'll gain access to all the information to boost your distribution or restaurant business and make more precise business decisions.