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Cafeterias: The most crowded establishments

Participating in the most important congresses within the Food Service channel and democratizing sector information has been a fundamental commitment that Delectatech has pursued since its inception. That's why, on March 6th, we were present at the Hospitality Innovation Planet (HIP), the hospitality innovation exhibition held annually in Madrid.

During the event, our CEO and co-founder, Xavier Mallol, had the pleasure of delivering a presentation titled "How is the Socioeconomic Situation Impacting the Restaurant Industry?", in which he showcased the latest results of our studies.

Our Study: How is the Socioeconomic Situation Impacting the Restaurant Industry? 

Our studies are based on a census of over 220,000 restoration establishments in Spain. Among the aspects analyzed are the evolution of the census and establishment occupancy rates in Spain and by cities, changes in consumption patterns, the polarization of the restaurant industry due to the current socioeconomic situation, and the rise of organized restoration.

Throughout the presentation, our goal was to present all the results clearly and concisely so that each and every participant could understand the challenges and opportunities facing the Food Service sector. Furthermore, we aimed to assist all attendees in making better strategic decisions for the future of their businesses. 

In the following information, we provide an overview of the results obtained from our report:

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What types of businesses are growing the most?

The pandemic had disastrous consequences on how consumers approached their leisure activities, that's a fact. Fortunately, good news is beginning to arrive for the sector, and despite the climate of inflation and overindebtedness, it seems that various establishments are returning to the path of growth. 

Within our census of over 220,000 establishments, bars are undoubtedly the largest group (although slightly smaller than the previous year). Cocktail bars have started to proliferate across Spain, growing by 3 percentage points within our census representation. 

Cafeterias are the clear winners in terms of total occupancy volume. They register a 34.39% average occupancy and have also grown by 2.8 percentage points, closing a fantastic year for them. Bars would be the second most numerous group and have the second-highest occupancy, at 32.1%, and they have also grown the most compared to last year, with a 3.60% increase.

Regarding somewhat less positive data, our report highlights that cocktail bars show lower occupancy, as do restaurants. Cocktail bars, with 29.39% occupancy, and restaurants, with 30.26%, are slightly below the average. 

Gráfica de evolución del volumen y ocupación de los establecimientos en España.

How is occupancy distributed in each city?

Restaurants during this year have felt the effects of inflation, although it has been lower than the European Union average, at 8.3%. This has led to higher occupancy in cities with greater purchasing power, with Madrid, Málaga, and Barcelona being the most representative. In the latter, occupancy is the highest, at an average of 33.47%.

As for bars, average occupancy is quite unstable. In certain cities like Sevilla, it records modest figures, while in Barcelona or Vigo, it reaches higher percentages. In general, we see that occupancy in Barcelona shows very optimistic figures. 

Cafeterias find success in these last two cities, with very high occupancy rates. In Barcelona, the average occupancy is 36.95%, and in Vigo, it's 37.62%. Finally, cocktail bars have a greater presence in Vigo or Madrid, but once again, they achieve higher occupancy rates in cities like Barcelona, at 32.83%. 

The conclusion is clear: cities with more resources stand out in terms of business volume, while Barcelona takes the lead in terms of average occupancy levels. Tourism and purchasing power could explain this trend. 

The pandemic and inflation set the new consumption trends

It's no secret that the savings volume and purchasing power of the population have worsened in the last 3 years. As a result of these events, many families have reduced their budget for consumption and leisure, leading to decreases in average spending in many cities. 

However, in terms of occupancy levels, both independent restaurants and large chains have grown. The latter have grown more, twice as much in fact, and are more common in large cities like Barcelona or Madrid. 

The lower price of organized restoration and the rise of tourism after the pandemic have led to higher occupancy in all those cities most visited by foreign population. We are talking about Marbella, Las Palmas, Palma de Mallorca, and of course, Barcelona and Madrid. 

But that's not all, even in other areas less prone to tourism like Girona, Aragon, or Cantabria, growth has been observed. It's evident that the lower price and simpler, quicker gastronomic offerings are very attractive to consumers. 

You can find all of this data and much more in our comprehensive report. If you want to read it, you just need to download it for free through our Food Radar application by clicking here.

Access Food Radar and download the report "How is the socio-economic situation impacting the restaurant industry?"