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Seville, the five-star dining city

Artículo Delectatech: Sevilla, la ciudad de las cinco estrellas este verano.

Summer of 2023 has brought a series of challenges to the restaurant industry in Spain in its pursuit of a successful summer and a satisfying year-end. While it has been observed that diners have opted for lower-cost options over more expensive dining experiences, it is also evident that not all cities have exhibited the same behavior in terms of occupancy and average ticket. Instead, they have developed a unique dynamic influenced by various local and national factors.

At Delectatech, we have conducted a detailed analysis of the restaurant industry in the six cities with the highest concentration of dining establishments in Spain (Barcelona, Madrid, Valencia, Bilbao, Seville, and Palma). Our analysis aims to provide insights into their performance based on diner traffic, changes in the average ticket, and our DelectaRate KPI, which measures the reputation and satisfaction of each establishment based on their online reviews.

As a result of this analysis, we have discovered that the performance of the restaurant industry in these six cities has not been uniform. Both the spending per customer and the occupancy rates of these establishments have varied significantly.

Summer 2022 vs. Summer 2023

In Barcelona, Madrid, and Valencia, establishments have been slightly fuller than the previous year, although the increase in occupancy has been lower than the national average. On the other hand, the spending per diner has decreased by approximately 4% in these three cities, registering a larger decrease than the national average.

Palma has stood out as the city with the highest summer occupancy (44.56%) and the highest average spending per diner (€25.63).Diners in Palma have paid more per visit compared to other cities.

Seville has had high occupancy in its establishments, but its growth has been lower than the other cities compared to the previous year (4.48%). Furthermore, it has had the lowest average spending per diner among the analyzed cities (€21.34).

Lastly, Bilbao is the city that has seen the most positive trend in occupancy compared to the previous summer (+16.42%). However, it has also experienced the largest drop in the average check (-8.38%).

Gráfica de resultados de la restauración en 6 ciudades de España verano 2023 vs. verano 2022.

Occupancy and average ticket evolution by city

All six cities analyzed have experienced a gradual increase in the average occupancy of their establishments during the summer period. However, Seville saw reduced diner traffic in July and August, partly due to the high temperatures during those months. 

Regarding the evolution of the average check, Madrid, Valencia, and Seville reached their peak spending per diner in July, while Barcelona and Palma achieved this in August, just like Bilbao, which recorded a significant increase in the average spending per diner during that month.

In terms of online reputation and diner satisfaction, Sevilla has emerged as the city of five-star dining with the highest rating of 7.79 out of 10 for its gastronomic establishments. In contrast, Madrid received the lowest rating among the cities analyzed, with a score of 7.46.

Madrid: A summer of cautious diners

The capital of Spain experienced a summer in the restaurant industry characterized by the caution of its diners, with a decrease of -4.88% in average spending per diner compared to the previous summer, surpassing the national average decline in Spain (-2.77%).

However, restaurants in Madrid saw an 8.72% increase in occupancy compared to the previous summer. While it fell below the national average, it remained steady throughout the summer months.

Barcelona: Moderate spenders with outstanding occupancy

In Barcelona, the decrease in average spending per diner was as high as -3.73% compared to the summer of 2022. Nevertheless, there was a moderate increase in the average ticket from June to August. In terms of occupancy, the city's establishments recorded a 7.12% increase compared to the previous summer.

Valencia: The city with less-occupied restaurants in the summer

Valencia's establishments experienced a 5.12% increase in occupancy compared to the previous summer. Despite this improvement, the average occupancy (38.98%) remained below the national average (39.97%). This city has not yet reached the dining occupancy levels of most cities in Spain.

Valencia also witnessed a variation in its average spending per diner with a decrease of -4.35% compared to the previous season, with the peak spending per diner occurring in July.

Seville, the five-star dining city

Seville, along with Palma, is among the few cities that experienced an increase in average spending per diner during the summer, attributed to the growth in the number of restaurants and the decrease in bars, which typically have a lower average spending per diner than restaurants.

In June, Seville's establishments recorded an occupancy rate of 42.04%, but in August, this figure decreased to 41.85%, a different trend from other cities where occupancy continued to increase month by month.

The occupancy of Seville's establishments during the summer was linked to heatwaves, with August experiencing a decrease due to temperatures exceeding 40 degrees Celsius. However, there was a growth in occupancy in July compared to June. It is worth noting that the analysis of online reputation and satisfaction of dining establishments reveals that Seville continues to be the "Five-Star City."

Calificación de la reputación y satisfacción online de la restauración.

Palma: the city of high spending and occupancy

Palma boasted one of the highest average spendings per diner, reaching €25.63. The occupancy rate in the city's establishments reached 44.56%, the highest among Spain's major cities, supported by consistent growth throughout the summer months.

Palma's hospitality sector witnessed the most significant increase in occupancy, exceeding 10%, and a 3.35% increase in the average check compared to the previous summer. In Palma, not only did diners prove willing to spend more on each visit, but there was also a higher influx of diners in the establishments.

Bilbao, increasing restaurant occupancy and decreasing average ticket

Bilbao stood out as the second city with the highest average check in Spain's restaurant industry, maintaining it at €25.49 per diner during the summer. It's essential to mention that 9% of its establishments offer prices exceeding €50 per person. However, despite this achievement, it's the city that experienced the most significant decrease in average spending per diner, falling from €27.82 to €25.49.

In terms of occupancy, Bilbao saw the highest increase in diner traffic compared to the previous summer, with a 16.42% increment.


The summer of 2023 presented several challenges for the restaurant industry in Spain. Despite the general trend towards lower-cost options, significant differences were observed among cities, influenced by factors such as climate, the opening of new establishments, and the diversity of choices that constantly energize the sector. This analysis underscores the need to adapt to changing market dynamics and the importance of understanding local preferences to ensure success in the restaurant industry in Spain.

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