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Tapas were the most ordered dishes on Easter week

The hospitality industry began 2023 with hopes of reactivation and recovery after a 2022 marked by the transition towards normalcy following the pandemic, which had greatly impacted the Food Service sector. In this way, the restaurant industry approached Easter with optimism, anticipating a significant increase in both domestic and international tourism.However, due to the onset of inflation, this Easter was also expected to be the most expensive in history, with hospitality prices projected to increase by around 15%.

On Tuesday, April 25th Xavier Mallol, CEO and coFounder of Delectatech, presented a study in a webinar conducted using Delectatech's AI-powered (Artificial Intelligence) and Big Data engine. This engine is capable of analyzing and processing online activity from various directories, focusing on a sample of over 240,000 dining establishments in Spain during Easter week.

"Restaurants and tourism generate a lot of public data that, if analyzed properly, can answer many relevant questions, such as what diners prefer and what each type of establishment is like," says Xavier. In this case, the focus has been on the diner and the comments they make, what has been said, and who said it. Different KPIs (Key Performance Indicators) such as product relevance and diner satisfaction were used as a guide to analyze the results.

 

The restaurant industry in Barcelona focuses on international tourism, while Madrid targets domestic tourists

During this Easter season, there was an increase in domestic tourism concentrated in major cities, primarily in the country's capital. Based on the study, Barcelona accounted for 35.4% of online restaurant activity from international profiles (mostly English, German, and Italian), while Madrid reached 11.7%. However, Madrid continues to lead restaurant activity, along with Cantabria, Catalonia, and Valencia. 

Although the Balearic and Canary Islands still have a strong presence of foreign visitors, with nearly 50% distribution, there is an increase in the northern regions, especially in Cantabria and the Basque Country compared to the previous year.

 

The average ticket per establishment reaches €24.80

Since the end of the state of emergency and in the pursuit of economic reactivation and recovery, there has been an increase in the revenue of establishments, largely due to the rise in menu prices.

Large cities like Barcelona and Madrid, the Mediterranean coast, and the Canary and Balearic Islands have seen an increase in the average ticket price compared to 2022. The Basque Country is the region where the highest amount is spent per establishment, with €27.64, while Aragon has the lowest spending at €22.32.

When analyzed by nationality, french diners leave the highest average amount per restaurant, at €27.11, while Portuguese (€23.22) and German (€23.60) diners spend the least. Interestingly, there appears to be a correlation between spending and satisfaction: those who spend more and order more tend to rate their experience lower, while those who spend less are more satisfied with the service and food.

 The Tapas, flagship product during easter.

Despite Spain being a country rich and diverse in gastronomy, the tapa once again leads the ranking of the most sought-after gastronomic offerings during Easter week, being the most demanded and highly valued. It is mostly consumed in the central and southern regions of Spain, followed by pizza on the coast, "pinchos" in the north, and burgers also in the central regions.

Artículo Delectatech: La Tapa, el producto estrella de la Semana Santa.

On the other hand, foreign diners come in search of those top dishes associated with sun and beach tourism: paella, seafood, sangria, cocktails, and due to the climate, they prefer to go out for dinner, unlike the local diners who prefer to go out for lunch.

These are some of the data collected from online restaurant activity in Spain using Delectatech's Artificial Intelligence and Big Data engine during the Easter period of 2023. A period of reactivation and recovery that, although it hasn't yet reached the figures of 2019, sets an interesting path.

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